Blogs about Marketing
Chippenham based consultancy, Purpol Marketing, is celebrating a hat trick of wins this week, taking home the prestigious title of Business of the Year in the Bristol Post and Bath Chronicle Women of the Year Awards, alongside winning the Home Business of the Year Award and the Award for Innovation. These awards are the perfect prize for Denise O’Leary, who founded Purpol Marketing in 2014 as an agency with a difference, specialising in the construction and manufacturing industries providing marketing strategy and bid management expertise.
I recently came across an article on entrepreneur.com that lays out the 10 Laws of Social Media Marketing. The points that stood out to me most were ones were not the ones of quantity or content direction, as I feel there are many variations depending on your industry and audience, but the ones about communicating with your customers.
A marketing plan is your essential guide to promoting and growing your business. The effectiveness of your marketing activities has a direct impact on your bottom line. It is the engine that drives your sales, so in order to make the most of your opportunities you need a solid plan of action. But what’s included in a marketing plan?